❗Let's close the gap: We still need your help to raise $40,000 by April 1. Donate now

A personal shopper, via data and algorithms

Kai Ryssdal Aug 27, 2014
HTML EMBED:
COPY

A personal shopper, via data and algorithms

Kai Ryssdal Aug 27, 2014
HTML EMBED:
COPY

There are people who enjoy shopping for clothes, and there are people who don’t.

If you’re in the “don’t” camp, you could always just shop online. However, in the depths of the internet, you lose the assist you sometimes get from a person who knows the inventory, and who knows how to put this or that piece together with another one.

Enter a company called Stitch Fixwhich takes the personal shopper model and runs it through an online algorithm or two.

We talked with Katrina Lake, founder and CEO, about the intersection of online retail and big data. Listen in the audio player above.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.